{"product_id":"9780852977637","title":"Reputational Risk: A Question of Trust","description":"* Published in association with the Risk Management Association of the USA (RMA), the Association of Insurance and Risk Managers (AIRMIC), and the Institute of Risk Management (IRM), \u003cbr\u003e* Will stimulate the thinking of executives and leave them wanting to do something about it (and give them the means to start)\u003cbr\u003e* A topical, and increasingly important, issue reflected in recent scandals (Enron, Marconi), government responses (e.g. the Combined Code in the UK), and the continuing growth in consumerism\u003cp\u003eAn organization’s own reputation is a valuable asset that is often insufficiently managed, if it is managed at all. This book not only outlines its importance, but it presents a new and insightful definition of the risk and proposes an approach for managing it properly. For the first time, a whole range of current issues (scandals and frauds, government legislation on risk management and reporting, the growth of consumerism, etc.) is targeted in a single logical argument on how to deal with it.\u003c\/p\u003e\u003cp\u003eAimed at directors and senior executives, professional risk managers, consultants and professional risk advisers, and students in advanced courses.\u003c\/p\u003e","brand":"Global Professional Publishing","offers":[{"title":"Default Title","offer_id":47018040459504,"sku":"9780852977637","price":39.93,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780852977637_p0.jpg?v=1763827502","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780852977637","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}