{"product_id":"9780857022431","title":"Corporate Communication: A Guide to Theory and Practice","description":"Incorporating current thinking and developments in the field from both the academic and practitioner worlds, the \u003cb\u003eSecond Edition\u003c\/b\u003e of this bestseller combines a comprehensive theoretical foundation with numerous practical examples.  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003eThe \u003cb\u003eSecond Edition\u003c\/b\u003e features: \u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e- New chapters on stakeholder management and communication, corporate identity, image and reputation, internal communications and change, media and investor relations and issues in crisis management\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e-  New case vignettes and cases of corporate communications in US and European companies\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e- An integrated case (Toyota) at the end of the text connecting all the different themes of the book.\u003c\/p\u003e  \u003cp\u003e \u003c\/p\u003e  \u003cp\u003ePraise for the \u003cb\u003eFirst Edition\u003c\/b\u003e:\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e'A welcome and important addition to the limited writing already available on corporate communication. The book focuses correctly on the strategic management perspective necessary for an understanding of this area. It will be of enormous help to practitioners and academics in their quest to understand what may well be the most important functional area for most corporations in the coming years' - \u003cb\u003e\u003ci\u003ePaul A Argenti, Professor of Management and Corporate Communication, The Tuck School of Business at Dartmouth, USA \u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003c\/p\u003e  \u003cp\u003e'This is the text that practitioners, academics, and students in corporate communications have been waiting for. The book is accessible, comprehensive and is well balanced in discussing both theoretical and practical perspectives upon corporate communications. It is simply a must-read for those who want to be at the cutting edge of corporatecommunications' \u003cb\u003e\u003ci\u003e- Phil Harris, Professor of Marketing, University of Otago and International Director of the European Centre for Public Affairs in Brussels \u003c\/i\u003e\u003c\/b\u003e  \u003c\/p\u003e","brand":"SAGE Publications","offers":[{"title":"Default Title","offer_id":47032897896688,"sku":"9780857022431","price":73.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857022431_p0.jpg?v=1763757779","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857022431","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}