{"product_id":"9780857080219","title":"The Unauthorized Guide To Doing Business the Duncan Bannatyne Way: 10 Secrets of the Rags to Riches Dragon","description":"Straight-talking \u003ci\u003eDragons' Den\u003c\/i\u003e star, Duncan Bannatyne, started it all with a single ice cream van and now manages a portfolio of leisure businesses and a high profile media career. So how did one of the UK's most successful serial entrepreneurs go from trouble-making schoolboy to OBE; from unemployment benefit claimant to multi-millionaire? \u003cp\u003e\u003cb\u003eThe Unauthorized Guide to Doing Business the Duncan Bannatune Way\u003c\/b\u003e draws out the universal lessons from Duncan Bannatyne's remarkable success and identifies 10 strategies for running a business that can be applied to any business or career:\u003c\/p\u003e \u003col\u003e \u003cli\u003eAnyone can do it\u003c\/li\u003e \u003cli\u003eKnow yourself and fill in the gaps\u003c\/li\u003e \u003cli\u003eThe right ideas are everywhere you look\u003c\/li\u003e \u003cli\u003eDon't skimp on the research\u003c\/li\u003e \u003cli\u003ePlan your enterprise\u003c\/li\u003e \u003cli\u003eNever mind the atrium!\u003c\/li\u003e \u003cli\u003eHave the right people by your side\u003c\/li\u003e \u003cli\u003eMake money, expand rapidly, then make more money\u003c\/li\u003e \u003cli\u003ePut your name over the door\u003c\/li\u003e \u003cli\u003eGive it all away before you die\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eWant to be the best? The secrets of phenomenal success are in your hands.\u003c\/p\u003e \u003cp\u003eCheck out the other \u003cb\u003eUnauthorized Guides\u003c\/b\u003e in this series: \u003cb\u003eRichard Branson\u003c\/b\u003e; \u003cb\u003eAlan Sugar\u003c\/b\u003e; \u003cb\u003eJamie Oliver\u003c\/b\u003e; \u003cb\u003eBill Gates\u003c\/b\u003e; and \u003cb\u003ePhilip Green\u003c\/b\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113542238448,"sku":"9780857080219","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857080219_p0.jpg?v=1763825482","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857080219","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}