{"product_id":"9780857080332","title":"The Unauthorized Guide To Doing Business the Jamie Oliver Way: 10 Secrets of the Irrepressible One-Man Brand","description":"Love him or loathe him, Jamie Oliver is one of the best-known and richest celebrity chefs in the world. But there is more to the man than his linguine. He towers over a business empire that comprises restaurants, shops, cookware, food, magazines, books, DVDs and television production. So how does he maintain his brand name and values across such diverse interests? \u003cp\u003e\u003cb\u003eThe Unauthorized Guide to Doing Business the Jamie Oliver Way\u003c\/b\u003e draws out the universal lessons from Jamie Oliver’s remarkable success and identifies 10 secret strategies for business growth and branding that can be applied to any business or career:\u003c\/p\u003e \u003col\u003e \u003cli\u003eBe yourself, but more so\u003c\/li\u003e \u003cli\u003eExtend the brand \u003c\/li\u003e \u003cli\u003eBuild on what you’re good at\u003c\/li\u003e \u003cli\u003eRemember the social dimension\u003c\/li\u003e \u003cli\u003eBecome the face of a supermarket\u003c\/li\u003e \u003cli\u003eDeal with adversity\u003c\/li\u003e \u003cli\u003eGo international \u003c\/li\u003e \u003cli\u003eProtect the brand\u003c\/li\u003e \u003cli\u003eBe controversial\u003c\/li\u003e \u003cli\u003eBe bold\u003c\/li\u003e \u003c\/ol\u003e \u003cp\u003eWant to be the best? The secrets of phenomenal success are in your hands.\u003c\/p\u003e \u003cp\u003eCheck out the other \u003cb\u003eUnauthorized Guides\u003c\/b\u003e in this series: \u003cb\u003eRichard Branson\u003c\/b\u003e; \u003cb\u003eDuncan Bannatyne\u003c\/b\u003e; \u003cb\u003eAlan Sugar\u003c\/b\u003e; \u003cb\u003eBill Gates\u003c\/b\u003e; and \u003cb\u003ePhilip Green\u003c\/b\u003e.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113620816112,"sku":"9780857080332","price":15.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857080332_p0.jpg?v=1763827386","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857080332","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}