{"product_id":"9780857080981","title":"Irresistible Persuasion: The Secret Way To Get To Yes Every Time","description":"\"Geoff Burch is the master of persuasion\"\u003cbr\u003e \u003cb\u003e—Allan Pease\u003c\/b\u003e, International bestselling author of \u003ci\u003eWhy Men Don't Listen and Women Can't Read Maps\u003c\/i\u003e \u003cp\u003e\u003cb\u003eThis book will change your life. (Is that persuasive enough?)\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eGetting what you want isn't easy. Why? Because most of us have no clear idea what we're looking for a lot of the time. The key to being brilliantly persuasive and influential is knowing exactly what you want before you set out to get it. \u003cb\u003eIrresistible Persuasion\u003c\/b\u003e presents a process that you can apply to any situation; you choose your starting point and your goal, then just join the dots. It's the only way to make success completely inevitable.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eIrresistible Persuasion\u003c\/b\u003e shows you how to entice people to your point of view, how to overcome resistance, how a bit of showbiz can go a long way and why you should always consider the other person when you're negotiating. It's packed with new persuasion and influencing techniques as well as many powerful traditional methods.\u003c\/p\u003e \u003cp\u003eGeoff Burch is the presenter of BBC TV's \u003cb\u003eAll Over the Shop\u003c\/b\u003e. When he's helped you decide what you want, he'll show you the irresistible way to get it. You won't just get more customers, you'll get more profitable customers.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113589457136,"sku":"9780857080981","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857080981_p0.jpg?v=1763757897","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857080981","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}