{"product_id":"9780857081100","title":"The Smarta Way To Do Business: By entrepreneurs, for entrepreneurs; Your ultimate guide to starting a business","description":"\u003cb\u003eThe definitive guide to starting and running a small business\u003c\/b\u003e \u003cp\u003e \u003ci\u003eThe Smarta Way to Do Business\u003c\/i\u003e is the first definitive handbook for starting a business to bring you advice from real-world entrepreneurs who've been there, and done that. Packed with everything you need to know to start and run a successful business, straight from the UK's leading experts, this is the insider's guide YOU need to build a successful business right NOW.\u003c\/p\u003e \u003cp\u003e Featuring exclusive interviews with anyone who's anyone in the world of entrepreneurship, including Theo Paphitis, Deborah Meaden, Duncan Bannatyne, Sarah Beeny, Doug Richard, Martha Lane Fox, Caprice, Sahar Hashemi, and more, the book also brings you unique insights from Peter Jones, Mike Clare, Julie Meyer, Rachel Elnaugh and many others!\u003c\/p\u003e \u003cp\u003e Whether you're just starting out, looking to take your business to the next level or exploring how social media and emerging technologies could boost your customer sales, \u003ci\u003eThe Smarta Way to Do Business\u003c\/i\u003e has the answers you're looking for.\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113512157424,"sku":"9780857081100","price":38.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857081100_p0.jpg?v=1763815861","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857081100","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}