{"product_id":"9780857081704","title":"What You Need to Know About Marketing","description":"Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. \u003cp\u003eThis book shows you how to understand and do marketing without having to study a degree or a diploma in it. Along the way it shows you what has been learned about marketing over the centuries, what experts can teach us that we can use ourselves, how marketing has changed in our new ‘digital' world, and how to avoid classic mistakes.\u003c\/p\u003e \u003cp\u003eIn short, this is all you need to know about marketing.\u003c\/p\u003e \u003cp\u003eIntroduction - Marketing: the world's second oldest business activity\u003cbr\u003e Chapter 1 - The Product.\u003cbr\u003e Chapter 2 - The Marketing Strategy and the Marketing Plan\u003cbr\u003e Chapter 3 - Your Customers.\u003cbr\u003e Chapter 4 - Pricing and Promotion\u003cbr\u003e Chapter 5 - Placement or Distribution.\u003cbr\u003e Chapter 6 - Customer Engagement\u003cbr\u003e Chapter 7 - Branding\u003cbr\u003e Chapter 8 - Social Media and Digital Marketing\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":47113702637808,"sku":"9780857081704","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857081704_p0.jpg?v=1763831606","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857081704","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}