{"product_id":"9780857192837","title":"How to Make a Good Living Running Your Own Business: A low-cost way to start a business you can live off","description":"This is a brilliantly revealing, often laugh-out-loud guide for every dreamer, college-leaver and second career-er who has ever thought about starting their own business but fallen asleep in the first chapter of a typical business book.\u003cbr\u003eBased on what entrepreneur Robin Bennett has found to work over the last 20-odd years in business, it is a frank, witty and revealing look at exactly how to become your own boss without going mad or broke.\u003cbr\u003eDiscover:\u003cbr\u003e- what a real USP looks like (and why it doesn't have to change the world, unless you want it to)\u003cbr\u003e- the simple secrets of effective business planning (from a man who has started more than ten businesses)\u003cbr\u003e- all the places you can get money to start your business (often for free)\u003cbr\u003e- the ultimate guide to sales and negotiation (and how to deal with others haggling your prices down)\u003cbr\u003e- how to hire the right staff and get the best out of them (without coming across like David Brent)\u003cbr\u003e- how to run a business every day whilst keeping a beady eye on the future (so that you don't go broke, your competitors don't put you out of business and you can grow healthily).\u003cbr\u003eThis book is a detailed description of how to start a small business from scratch, with relatively little money, and how that business can give you a comfortable standard of living with little or no risk in the long term.\u003cbr\u003eRead it and find out how you too can make a good living and still live the good life!","brand":"Harriman House Publishing","offers":[{"title":"Default Title","offer_id":47018568417520,"sku":"9780857192837","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857192837_p0.jpg?v=1763830348","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857192837","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}