{"product_id":"9780857281111","title":"The Content Machine: Towards a Theory of Publishing from the Printing Press to the Digital Network","description":"\u003cp\u003eThis ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Anthem Press","offers":[{"title":"Default Title","offer_id":47027225362672,"sku":"9780857281111","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857281111_p0.jpg?v=1763815459","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857281111","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}