{"product_id":"9780857858009","title":"Reading Graphic Design in Cultural Context","description":"\u003cp\u003e\u003ci\u003eReading Graphic Design in Cultural Content\u003c\/i\u003e introduces key approaches to interpreting the graphic designs we see all around us - in advertising, branding, corporate identity, packaging, high street and high fashion - and to understanding them in their cultural and social context.\u003c\/p\u003e\u003cp\u003eDrawing examples for a wide range of design genres, leading design historians Grace Lees-Maffei and Nicolas Maffei explain theories of semiotics, postmodernism, globallisation, and consider issues and debates within cultural and visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands such as Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, eBooks, corporate logos, posters and music packaging.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":47032905335024,"sku":"9780857858009","price":94.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780857858009_p0.jpg?v=1763829813","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780857858009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}