{"product_id":"9780863418068","title":"Demystifying Marketing: A Guide to the Fundamentals for Engineers","description":"\u003cp\u003eA comprehensive and accessible book covering all key marketing matters, with an emphasis on practicality and why marketing is important in engineering. Aimed primarily at non-marketing people wanting clarification of marketing's purpose, role and methods.\u003c\/p\u003e","brand":"The Institution of Engineering and Technology","offers":[{"title":"Default Title","offer_id":47031790403824,"sku":"9780863418068","price":67.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780863418068_p0.jpg?v=1763834749","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780863418068","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}