{"product_id":"9780864926609","title":"Tales from Under the Rim: The Marketing of Tim Hortons","description":"\u003cp\u003eA National Bestseller. Now available in paperback.\u003c\/p\u003e\u003cp\u003e\"On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork.\" — The Ottawa Citizen.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eTales from Under the Rim\u003c\/i\u003e is a behind-the-scenes look at a simple business that became a Canadian icon. \u003ci\u003eTales from Under the Rim\u003c\/i\u003e chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took \"one hockey player, one favourite barber shop, one former drummer, and one police officer\" plus \"the luck hard work brings\" to transform a once unknown donut shop into one of Canada's leading franchise operations.\u003c\/p\u003e\u003cp\u003eIn this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Goose Lane Editions","offers":[{"title":"Default Title","offer_id":47022234042608,"sku":"9780864926609","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780864926609_p0.jpg?v=1763831815","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780864926609","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}