{"product_id":"9780864927088","title":"Tales from Under the Rim: The Marketing of Tim Hortons","description":"A National Bestseller. Now available in paperback. \"On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork.\" -- The Ottawa Citizen. A behind-the-scenes look at a simple business that became a Canadian icon. Tales from Under the Rim chronicles the rise of Tim Hortons, from its humble beginnings to a national institution. The recipe was simple: it took \"one hockey player, one favourite barber shop, one former drummer, and one police officer\" plus \"the luck hard work brings\" to transform a once unknown donut shop into one of Canada's leading franchise operations. In this bestselling business memoir, Ron Buist shows how Tim Hortons became a second home to millions of Canadians. It includes the grass-roots marketing strategy that defined the early years, the Tim Hortons habit of listening to customers, and the whole story of Roll Up the Rim to Win, the no-frills contest that has become a defining feature of Canadian life.","brand":"Goose Lane Editions","offers":[{"title":"Default Title","offer_id":47119589015792,"sku":"9780864927088","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780864927088_p0.jpg?v=1763835524","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780864927088","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}