{"product_id":"9780865716056","title":"Ecopreneuring: Putting Purpose and the Planet Before Profits","description":"\u003cp\u003eIvanko and Kivirist - innkeepers, authors, and wearers of many other hats - truly walk the green talk, detailing the nitty-gritty of running a green business. - Library Journal\u003c\/p\u003e\u003cp\u003eI'm not even sure I'd call this a \"business book.\" \u003ci\u003eECOpreneuring\u003c\/i\u003e contains plenty of advice on starting a small, eco-conscious business, but the authors focus primarliy on how entrepreneurial efforts can incorporate values and priorities beyond the bottom line. Lifestyle choices trump profit motives, but neither have to be sacrificed in order to create meaning and income.\u003cbr\u003eThis kind of positive thinking is repeated again and again throughout the book. In addition to sharing their own success, and the stories of others, \u003ci\u003eECOpreneuring\u003c\/i\u003e is filled with practical information about starting and running a small green business. A potential ecopreneur will discover ideas on everything from bookkeeping to marketing, and the authors point to numerous other resources that will help you set up your company, and run your business without running afoul of tax codes, licensing agencies, or litigious competitors.\u003cbr\u003eI really enjoyed this thoughtful, well-written book - a business book that's inspiring and practical is hard to come by. ECOpreneuring lays out a blueprint for making health, happiness and abundance an integral part of the work we do.\u003cbr\u003e \u003cb\u003eReviewed by Jeff McIntire-Strasburg, \u003ci\u003e Sustainablog\u003c\/i\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003ePowerful social trends toward green living, relocalization, and self-sufficiency have fanned the fires of would-be ecopreneurs in North America, driving a shift toward prioritizing purpose over profits, and building community over building market share. A nation of nine-to-fivers is giving way to a spirited bunch of innovators, searching for ways to make a life instead of simply making a living.\u003c\/p\u003e\u003cp\u003eThis accessible and inspiring guide includes profiles of successful ecopreneurs and provides an in-depth exploration of:\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eEco-business basics\u003c\/li\u003e \u003cli\u003ePurposeful management\u003c\/li\u003e \u003cli\u003eMarketing in the green economy\u003c\/li\u003e \u003cli\u003eRunning a lifestyle business\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003e \u003ci\u003eEcopreneuring\u003c\/i\u003e shows how we can earn our daily bread on a local or regional level while saving money, strengthening the economy, and helping restore the planet to ecological health and social stability.\u003c\/p\u003e\u003cp\u003ePart small business manifesto, part personal finance primer, \u003ci\u003eEcopreneuring\u003c\/i\u003e is essential reading for small business owners, prospective entrepreneurs, and anyone who dreams of a livelihood based on independence, creativity, passion, and a commitment to green practices and sustainability.\u003c\/p\u003e\u003cp\u003e \u003cb\u003eJohn Ivanko\u003c\/b\u003e and \u003cb\u003eLisa Kivirist\u003c\/b\u003e are innkeepers of the award-winning Inn Serendipity Bed \u0026amp; Breakfast, which is powered by renewable energy. This husband-and-wife duo are national speakers, organic growers, marketing consultants, and authors, whose books include \u003ci\u003eRural Renaissance\u003c\/i\u003e and \u003ci\u003eEdible Earth\u003c\/i\u003e and a number of Global Fund for Children multicultural books.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":47027397984496,"sku":"9780865716056","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780865716056_p0.jpg?v=1763835284","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780865716056","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}