{"product_id":"9780865717121","title":"The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line","description":"\u003cbr\u003eSMART SUSTAINABILITY STRATEGIES BENEFIT THE BOTTOM LINE\u003cp\u003e10 years after publishing his ground-breaking book, Bob Willard continues his thought-leadership with \u003cem\u003eThe New Sustainability Advantage\u003c\/em\u003e, an even more compelling updated case for businesses of all size to reap the benefits of advancing sustainability. His thorough research and impeccable credentials have the power to both convince sceptics and arm champions. — Barbara Turley McIntyre, Director Sustainability and Corporate Citizenship, The Co-Operators Group Limited \u003c\/p\u003e\u003cp\u003eThe business case for sustainability is more compelling than ever before. The New Sustainability Advantage quantifies the benefits which can be realized from smart sustainability strategies, and the potential risks of ignoring them.\u003cbr\u003eFully revised and updated, this 10th anniversary edition clearly demonstrates that, by focusing on seven powerful yet easy-to-grasp sustainability strategies, businesses can:\u003c\/p\u003e\u003cli\u003eIncrease revenue\u003c\/li\u003e\u003cli\u003eImprove productivity\u003c\/li\u003e\u003cli\u003eReduce expenses\u003c\/li\u003e\u003cli\u003eDecrease risks. \u003cbr\u003eExpressed in clear business language and presented in an appealing, graphically rich format, this practical guide and accompanying online tools enable executives to quickly identify high-leverage benefit areas for their organization, drill down into specific areas of interest and fine-tune assumptions to their specific situation. \u003cbr\u003e\u003cem\u003eThe New Sustainability Advantage\u003c\/em\u003e shows that shrewd businesses that incorporate sustainability strategies are well-positioned to financially outperform their competitors in the 21st century. Companies that lag will be history, trapped in the hoax of an unsustainable business model. Companies that lead will have the sustainability advantage.\u003cp\u003e…an invaluable read for sustainability insiders as well as first timers… beyond the impressive data and logic of the business case for sustainability, the real lessons lie in the humility, creativity, persistence and passion for which Bob has become internationally renowned. — Dr. James Gray-Donald, Associate Vice-President, Sustainability Leader, Sears Canada Inc.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBob Willard\u003c\/strong\u003e gave up an award-winning, successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. He has delivered hundreds of presentations worldwide demonstrating the business case for sustainability and was recently appointed an inaugural member of the Sustainability Hall of Fame by the International Society of Sustainability Professionals. Bob is the author of \u003cem\u003eThe Sustainability Champion's Guidebook, The Next Sustainability Wave,\u003c\/em\u003e and the original edition of \u003cem\u003eThe Sustainability Advantage. \u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e","brand":"New Society Publishers","offers":[{"title":"Default Title","offer_id":47022430781680,"sku":"9780865717121","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780865717121_p0.jpg?v=1763828465","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780865717121","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}