{"product_id":"9780871400758","title":"Who Put the Con in Consumer?","description":"\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWho Put the Con in Consumer?\u003c\/em\u003e is more than a simple exposé, for it gives concrete advice on how to survive in a world of promotional traps and start fighting back. You'll read this book laughing and you'll come away knowing you've been had.\u003c\/strong\u003e\u003c\/p\u003e  You're being conned! In spite of the best efforts of Better Business Bureaus, consumer protection agencies, and Ralph Nader, big business is putting one over on you—economically, politically, and ecologically.\u003cbr\u003e  \u003cbr\u003e  With keen determination and perception, David Sanford peers behind the posh public relations offices into the back rooms where policies are made, into the minds that decide what the consumer will buy, how much it will cost, and how it will be packaged and publicized.\u003cbr\u003e  \u003cbr\u003e  Do the presidents of General Mills and Pillsbury eat their own pre-packaged macaroni-and-cheese and canned hollandaise sauce? \"Absurd!\" declares Sanford, and he discloses the profit motivation behind such seemingly public-oriented products as vitamin additives and \"add-your-own-egg\" mixes. From children's toys to \"harmless\" drugs, Sanford shows how big business plays on public weaknesses, current fads, and the consumer's lack of precise information in order to sell its products.","brand":"Liveright Publishing Corporation","offers":[{"title":"Default Title","offer_id":49893848383728,"sku":"9780871400758","price":17.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780871400758","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}