{"product_id":"9780871550019","title":"The Branding of Polaroid","description":"How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.","brand":"CapeArts Publishing","offers":[{"title":"Default Title","offer_id":47022432289008,"sku":"9780871550019","price":39.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780871550019_p0.jpg?v=1763837880","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780871550019","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}