{"product_id":"9780874779530","title":"The Biotech Century","description":"\u003cp\u003eIn this seminal book, \u003cb\u003eJeremy Rifkin\u003c\/b\u003e explores the epic marriage between computer technology and genetic engineering, and the historic transition into the Age of Biotechnology. Already, Rifkin explains, our economy is undergoing a massive shift away from the Industrial Age and into an era in which giant life-science corporations are fashioning a bioindustrial world.Humanity is on the brink of wielding greater control over the shape of life—how we are born; how our food supply is created; the traits our children may have—than has ever been imagined. But with each step into this new era, we must ask ourselves: At what cost?\u003c\/p\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":47018326393072,"sku":"9780874779530","price":13.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780874779530_p0.jpg?v=1763838032","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780874779530","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}