{"product_id":"9780875843414","title":"Product Juggernauts: How Companies Mobilize to Generate a Stream of Market Winners","description":"According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R\u0026amp;D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven \"core competencies\" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.  ","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":47018241032432,"sku":"9780875843414","price":29.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780875843414_p0.gif?v=1763848923","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780875843414","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}