{"product_id":"9780877971689","title":"The Crowd: A Study of the Popular Mind","description":"\u003cbr\u003eOne of the most influential works of social psychology in history, \u003ci\u003eThe Crowd\u003c\/i\u003e was highly instrumental in creating this field of study by analyzing, in detail, mass behavior. The book had a profound impact not only on Freud but also on such twentieth-century masters of crowd control as Hitler and Mussolini — both of whom may have used its observations as a guide to stirring up popular passions. In the author's words, \"The masses have never thirsted after the truth. Whoever can supply them with illusions is easily their master; whoever attempts to destroy their illusions is always their victim.\"\u003cbr\u003eAlthough the volume focuses on crowd psychology, it is also brilliantly instructive on the effects of the generally accepted beliefs of a nation's citizenry on the processes of history. Among the topics covered here are general characteristics and mental unity of the crowd; the crowd's sentiments and morality; its ideas, reasoning power, and imagination; opinions and beliefs of crowds and the means used by leaders to persuade; classification of crowds, including criminal and electrical assemblages, as well as the functioning of criminal juries and parliamentary assemblies.\u003cbr\u003eA must-read volume for students of history, sociology, law, and psychology, \u003ci\u003eThe Crowd\u003c\/i\u003e will also be invaluable to politicians, statesmen, investors, and marketing managers. \"Any study of crowd behavior, popular psychology, fascism, etc. would do well to begin with Le Bon's work.\" — Anson Rabinbach, Professor of History, Princeton University.","brand":"Cherokee Publishing Company","offers":[{"title":"Default Title","offer_id":47018293985520,"sku":"9780877971689","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780877971689_p0.jpg?v=1763844628","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780877971689","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}