{"product_id":"9780883911372","title":"Demystifying Business with Cookies and Elephants","description":"This book describes the total system of any business or organization in a simplified, readable way. It starts with people- what business and organizations are all about. The book then shows how leadership and strategy are forever linked, and then describes the external drivers-product, markets and regions, along with the needed internal functions-sales\/marketing, operations, technology and finance\/administration. Finally, the book lays out the financial measurements required for a financial reporting structure and ways to raise capital, all in understandable terms. Stories and analogies between a fictional cookie business and the adage about putting all the parts of an elephant (business) together are utilized throughout the book to illustrate key points.","brand":"Frederick Fell Publishers, Incorporated","offers":[{"title":"Default Title","offer_id":47012678172912,"sku":"9780883911372","price":20.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780883911372_p0.jpg?v=1763850670","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780883911372","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}