{"product_id":"9780887305924","title":"The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!","description":" Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing.\u003cp\u003eAuthor Biography:  Al Ries is perhaps the world's best-known marketing strategist.  He is the coauthor of such international bestsellers as \u003ci\u003eThe 22 Immutable Laws of Branding\u003c\/i\u003e and \u003ci\u003ePositioning:  The Battle for Your Mind\u003c\/i\u003e and the author of \u003ci\u003eFocus:  The Future of Your Company Depends on It.\u003c\/i\u003e  His daughter Laura Ries is a graduate of Northwestern University and a partner in their marketing strategy firm, Ries \u0026amp; Ries in Roswell, Georgia.  She is the coauthor of \u003ci\u003eThe 22 Immutable Laws of Branding.\u003c\/i\u003e  Together they speak and consult with major companies around the globe.  \u003c\/p\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":47018465558768,"sku":"9780887305924","price":22.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780887305924","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}