{"product_id":"9780889203235","title":"Television Advertising in Canadian Elections: The Attack Mode 1993","description":"\u003cp\u003eCan the strategy of negative political advertising developed in the United States succeed in Canada, or does this kind of advertising do more harm than good? \u003c\/p\u003e\u003cp\u003eThe year 1988 saw elections in both the United States and Canada. It also saw a turning point in the tenor of television campaign advertising. By the early 1990s there was a growing reliance upon negative political images and symbols. \u003c\/p\u003e\u003cp\u003eThis book is about that growing reliance. While focusing on the use of “attack” ads, \u003ci\u003eTelevision Advertising in Canadian Elections\u003c\/i\u003e provides a historical overview of the growth of negative advertising. It includes a discussion of advertisers’ intentions and strategies, an analysis of the ads played on both English language and French television and their impact and the ethics of political advertising. \u003c\/p\u003e\u003cp\u003eThis is the first book-length investigation of negative political advertising in Canada. Professional politicians, as well as anyone interested in election politics, journalism, communication studies or advertising, will find this an absorbing study. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Wilfrid Laurier University Press","offers":[{"title":"Default Title","offer_id":47027912081648,"sku":"9780889203235","price":42.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780889203235_p0.jpg?v=1763865480","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780889203235","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}