{"product_id":"9780907259244","title":"Type Now: A manifesto","description":"\u003cp\u003eWith the desktop publishing revolution of the 1980s, typographic design came within the reach of anyone with a home computer. Since that time, we have seen a boom in the production of new fonts. This book takes stock of what was achieved during this protean period. Smeijers, a first-generation digital type designer, knows the possibilities of computer technology, but nevertheless argues for the continuing validity of the traditional skills of drawing and shape-making. He suggests that the trends of the recent past are already exhausted. As new industry standards are introduced, font design must again become a job for engineers rather than self-trained designers. The book concludes that the number of new fonts being introduced must be reduced, and it ends with a proposal for a new \"moral code\" for type designers.\u003c\/p\u003e","brand":"Princeton Architectural Press","offers":[{"title":"Default Title","offer_id":47023241068784,"sku":"9780907259244","price":15.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780907259244_p0.jpg?v=1763868251","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780907259244","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}