{"product_id":"9780927391016","title":"What a Great Idea! 2.0: Unlocking Your Creativity in Business and in Life","description":"What a Great Idea! has sold more than 250,000 copies and is translated into five languages-and now this imaginative guide to thinking creatively is back, in a new and improved 2.0 version. \u003cp\u003eAuthor Chic Thompson knows that everyone wants to be more creative-and he knows how to make it possible. That's why the Harvard Business School released a case study on his career. Yoshiro NakaMatsu, the inventor of the CD, Floppy Disk and digital watch called Chic Thompson \"a creative genius.\" \u003c\/p\u003e\u003cp\u003eBased on his entrepreneurial successes and his work at Disney and W.L. Gore \u0026amp; Associates, Thompson has had unparalleled success teaching readers how to harness their ingenuity to generate new product ideas and overcome the bureaucratic language that stifles innovation. \u003c\/p\u003e\u003cp\u003eThis fully illustrated, thoroughly updated paperback edition features even more brain-stimulating suggestions, exercises, action sheets and ideas for encouraging creativity at work, at home, and much more.\u003c\/p\u003e","brand":"Creative Management Group","offers":[{"title":"Default Title","offer_id":47009486143728,"sku":"9780927391016","price":11.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780927391016_p0.jpg?v=1763865859","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780927391016","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}