{"product_id":"9780954920647","title":"Pocket Guide To Writing Profit-Boosting Sales Letters","description":"A manager's guide to the secrets behind the stunningly persuasive words millionaire marketers use to turn passive readers into eager and profitable customers!\u003cp\u003eYour words can achieve the same magical results successful businesses revel in every day when you apply their closely guarded secrets to your company's sales messages.\u003c\/p\u003e\u003cp\u003eIn just 7 steps, this pocket guide reveals some of the powerful techniques these millionaire marketers use to craft their compelling, results-generating sales letters...\u003c\/p\u003e\u003cp\u003eStep 1: Discovering Your Most Responsive Market\u003cbr\u003eStep 2: Harness Incredible Headline Power\u003cbr\u003eStep 3: Make Your Sales Letter Compelling\u003cbr\u003eStep 4: The 2 Sacred 'Must-Be-Obeyed' Copywriting Rules\u003cbr\u003eStep 5: A Simple Formula for Winning Sales Consistently\u003cbr\u003eStep 6: 8 Must-Have Elements for Your Sales-Generating Letter\u003cbr\u003eStep 7: How to be Confident of Your Marketing ROI\u003c\/p\u003e\u003cp\u003eCarol A E Bentley is a professional direct response copywriter and published author of 'I Want To Buy Your Product.. Have You Sent Me A Letter Yet?'; 'Beat The Recession: Proven Marketing Tactics' and this Pocket Guide.\u003c\/p\u003e","brand":"Promote Your Business Ltd","offers":[{"title":"Default Title","offer_id":47013281726704,"sku":"9780954920647","price":12.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780954920647_p0.jpg?v=1763874425","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780954920647","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}