{"product_id":"9780955391781","title":"Don'T Tell The Dinosaurs","description":"How to unlock creative thinking and innovation in business.\u003cp\u003eThe meteor that will wipe out dinosaur thinking in today's world has already hit. \u003c\/p\u003e\u003cp\u003eHow can we stand out in a changing landscape, to add more value, to cope with different expectations and be remarkable?\u003c\/p\u003e\u003cp\u003eJust one good idea could transform you business...\u003cbr\u003eWhat's the difference between a creative genius, capable of coming up with transformational profit making ideas for their business, and a straightforward, regular chief executive, who while doing a great job, finds that mythical elusive idea is 'just outside of conscious reach'?\u003c\/p\u003e\u003cp\u003eYou'll learn the secret and surprising answer to this and many other questions in this intriguing book.\u003c\/p\u003e\u003cp\u003eYour creative thinking will allow you to be nimble, to be niche and to be able to notice and take advantages of opportunities.\u003c\/p\u003e","brand":"Eldamar - Sunmakers","offers":[{"title":"Default Title","offer_id":50091579015408,"sku":"9780955391781","price":14.53,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780955391781","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}