{"product_id":"9780956106841","title":"SOSTAC(r) Guide To Your Perfect Digital Marketing PLan: save time save money with a crystal clear plan","description":"How to build the perfect digital marketing plan that boosts results. PR Smith's SOSTAC® Planning Framework can be learned in 3 minutes and applied, immediately, to any plan (business plan, marketing plan. digital marketing plan, integrated marketing plan, even your own life plan).\u003cp\u003eVoted in the Top 3 Marketing Models worldwide by the Chartered Institute Of Marketing's Centenary Poll, the SOSTAC® Planning System is used by both blue chips and start-ups because of its crystal clear simple, logical structure. \u003c\/p\u003e\u003cp\u003eSOSTAC® delivers a reassuring sense of order, as it reduces the chaos of information overload and structures a plan into a focussed set of tactics and actions driven by a carefully structured strategy, built from focused analysis and crystal clear objectives. \u003c\/p\u003e\u003cp\u003eMany organisations use it also to pitch for business, since it gives a reassuring sense of order to what might have been an unnecessarily complex proposition. \u003c\/p\u003e\u003cp\u003eThat's why professionals use it all over the world. Here's what some say:\u003c\/p\u003e\u003cp\u003e\"Essential reading and an invaluable reference guide\" \u003cbr\u003eInstitute of Direct and Digital Marketing\u003c\/p\u003e\u003cp\u003e\"A really good easy-to-follow guide\" \u003cbr\u003eGed Carroll, Digital Director VP Europe, RacePoint Global\u003c\/p\u003e\u003cp\u003e\"Highly acclaimed planning system - even for experienced digital marketers\" \u003cbr\u003eDavid Green, Head of Global Digital Marketing, KPMG\u003c\/p\u003e\u003cp\u003e\"Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC® gives you an awesomely simple framework to put that right.\" Dave Chaffey, CEO Smart Insights\u003c\/p\u003e\u003cp\u003eChapters:\u003cbr\u003eSituation Analysis (where are we now)\u003cbr\u003eObjectives (where do we want to go)\u003cbr\u003eStrategy (how do we get there)\u003cbr\u003eTactics (the details of strategy, marketing mix etc.)\u003cbr\u003eAction (who does what, when \u0026amp; how)\u003cbr\u003eControl (are we getting there, metrics: daily\/monthly)\u003c\/p\u003e\u003cp\u003eLearn it in 3 minutes and master it with practise.\u003c\/p\u003e\u003cp\u003eV4.0 2018 Update\u003c\/p\u003e","brand":"PR Smith","offers":[{"title":"Default Title","offer_id":47970271428848,"sku":"9780956106841","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780956106841_p0.jpg?v=1763865407","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780956106841","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}