{"product_id":"9780956194329","title":"Creating Bonds","description":"International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies in this stimulating new book.\u003cp\u003eWhether you're working with a world-class museum brand, or just beginning to think through what marketing means to your organisation, you'll be stimulated, excited and enthused by the imaginative, original - and very often inexpensive - ideas packed into this book.\u003c\/p\u003e\u003cp\u003eThis series of practical, insightful essays covers the following key issues:\u003cbr\u003e* establishing, developing and managing the museum's brand\u003cbr\u003e* case studies of successful marketing initiatives large and small\u003cbr\u003e* how best to communicate with specific market sectors\u003cbr\u003e* the role of Human Resources in brand development\u003cbr\u003e* establishing a new attraction in a crowded market\u003cbr\u003e* marketing in a brand-hostile environment\u003cbr\u003e* analysing your audiences\u003c\/p\u003e\u003cp\u003eMarketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights in this volume of specially commissioned essays.\u003c\/p\u003e","brand":"MuseumsEtc","offers":[{"title":"Default Title","offer_id":47023782953200,"sku":"9780956194329","price":39.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780956194329_p0.jpg?v=1763872104","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780956194329","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}