{"product_id":"9780956356284","title":"Own Label: Sainsbury's Design Studio 1962-1977","description":"\u003cp\u003eWhen designer Peter Dixon joined the Sainsbury's Design Studio in 1962, he ignited a remarkable revolution in packaging. The British supermarket was developing its distinctive range of “own label” products, and Dixon's designs for the line catapulted Sainsbury's to the graphic forefront: simple, stripped down, creative, and completely different from what had gone before. The striking modernity of the new Sainsbury's look pushed the boundaries of high-street graphic design, reflecting a period full of postwar optimism. It also helped build Sainsbury's into a brand giant, the first real British “super” market of the time. Produced in collaboration with the Sainsbury family and the Sainsbury Archive in London, \u003ci\u003eOwn Label\u003c\/i\u003e examines and celebrates this paradigm shift that redefined packaging design. An essential book for graphic designers and those interested in cultural nostalgia from the 1960s and 1970s, \u003ci\u003eOwn Label\u003c\/i\u003e offers a unique historical insight into how the foods we ate were packaged for our consumption.\u003c\/p\u003e","brand":"FUEL Publishing","offers":[{"title":"Default Title","offer_id":47029123449072,"sku":"9780956356284","price":32.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780956356284_p0.jpg?v=1763875852","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780956356284","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}