{"product_id":"9780956435422","title":"The Executive's Guide To Successfully Commissioning Video Productions","description":"• Understand the production process\u003cbr\u003e• Choose the right provider for your needs\u003cbr\u003e• How to make key production decisions\u003cbr\u003e• Secrets of successful and timely project delivery\u003cp\u003eAs a company executive you do not need to know the complete ins and outs of how to make a video from a technical and creative point of view.\u003c\/p\u003e\u003cp\u003eHaving a thorough understanding of the video production process, minus all the bits you don't need to know, is however invaluable.\u003c\/p\u003e\u003cp\u003eThis book will enable you to be in control through having a detailed understanding of the processes involved, make educated production decisions, as well as being able to give considered direction and input along every step of the way.\u003c\/p\u003e\u003cp\u003eAt executive level, a solid grasp of the video production process is essential for the overall smooth running and timely delivery of a successful video project for which you are ultimately responsible.\u003c\/p\u003e","brand":"Michael Lawson Publishing","offers":[{"title":"Default Title","offer_id":50075979514096,"sku":"9780956435422","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780956435422_p0.jpg?v=1784735824","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780956435422","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}