{"product_id":"9780956925206","title":"The Essential Guide to Small Business Online Marketing","description":"\u003cb\u003eDo you own a small business? Are you making use of online marketing to generate awareness, and make more sales?\u003c\/b\u003e\u003cp\u003eIt is not enough anymore to just have a website. The traditional business landscape has changed and unless you are engaging your clients online via multiple channels you are leaving money on the table and giving your competitors an advantage.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis book will simply and effectively explain what you need to be doing to secure the future success of your business in the new digital economy.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy reading this book you will learn how to:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eBuild a solid online presence that generates a predictable and repeatable flow of new business, month in and month out\u003c\/li\u003e\n\u003cli\u003eAutomate your client follow up so you are free to work on other aspects of your business\u003c\/li\u003e\n\u003cli\u003eStructure your online presence for maximum effectiveness\u003c\/li\u003e\n\u003cli\u003eEngage you customers and prospective customers so that you are the only choice in your category\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e","brand":"Better Business Results","offers":[{"title":"Default Title","offer_id":47028967407856,"sku":"9780956925206","price":19.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780956925206_p0.jpg?v=1763873076","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780956925206","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}