{"product_id":"9780957151505","title":"Changing The World Is The Only Fit Work For A Grown Man","description":"This is the story of a 'sixties adman who harnessed the big ideas of his age and set out to reinvent advertising - and then change the world. In so doing he introduced interactive, PR-generating stunts, and social media - way back in the 1960s. Then he used them to save the Grand Canyon, kick-start the Green Movement, free a Caribbean island and launch Wired magazine's 'patron saint', Marshall McLuhan. And he did it all with a flamboyance that inspired the likes of Tom Wolfe, John Steinbeck and the makers of the counterculture. His name was Howard Luck Gossage. These are his life and times.","brand":"Action Publishing Technology","offers":[{"title":"Default Title","offer_id":47016608727280,"sku":"9780957151505","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780957151505_p0.jpg?v=1769914058","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780957151505","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}