{"product_id":"9780957521414","title":"Beyond the LOGO","description":"Welcome to the era of the Total Brand Experience!\u003cp\u003eAward-winning designer and agency founder, Emma Carter, gives her expert insight into how to create a brand that goes beyond a simple logo, to make your organisation an unstoppable success. \u003c\/p\u003e\u003cp\u003eA brand doesn't start and stop with a logo. A brand encapsulates the entire personality of an organisation and communicates it to the outside world: your promise, visual identity, tone of voice, ethics and standards.\u003c\/p\u003e\u003cp\u003eIn so many ways, the brand IS the business.\u003c\/p\u003e\u003cp\u003eIn BEYOND THE LOGO, Emma shares the principles and techniques that she so successfully puts into practice for clients such as Jack Wills, Platinum Property Partners, Ted Baker and IconicShift, across multiple sectors, including retail, finance, technology, property and franchising.\u003c\/p\u003e\u003cp\u003eFar from being an academic text book, BEYOND THE LOGO is a practical plan of action for business owners and managers. Whether you're refreshing an existing identity or creating a completely new brand from scratch, this book guides you expertly through designing, deploying and promoting a brand that will take your business to new heights.\u003c\/p\u003e\u003cp\u003e\" I love this book; it's engagingly written, nicely illustrated,\u003cbr\u003ecleverly interactive and full of passion and insight. It explains how a brand is not just about design and communication but is actually at the heart of what a business stands for and how it operates. It's a 'must read' if you own a business or you're in charge of a brand. Read this book before your competitors do!\"\u003c\/p\u003e\u003cp\u003eMike Harris, Founder of three iconic billion-pound brands:\u003cbr\u003eFirst Direct, Mercury Communications, and Egg\u003c\/p\u003e","brand":"Beyond Creative Thinking","offers":[{"title":"Default Title","offer_id":50022737019120,"sku":"9780957521414","price":35.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780957521414","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}