{"product_id":"9780957537200","title":"Switch Dynamics - A Practical Approach to Switching Medicines for Self Care","description":"A practical guide for those in pharmaceutical companies considering a reclassification (switch) project including Rx to OTC, POM to P, and P to GSL.\u003cbr\u003eThe book covers past UK switches with key learning and a framework for initiating, setting up and running switch projects within companies. Plus case studies, insight and practical experience to help companies manage and implement successful switch projects.","brand":"Fizz Marketing Ltd","offers":[{"title":"Default Title","offer_id":50062095024368,"sku":"9780957537200","price":62.8,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780957537200_p0.jpg?v=1784734842","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780957537200","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}