{"product_id":"9780957561090","title":"Secrets of the Mentally Tough Athlete","description":"\u003cb\u003eDr. Mark Elliott\u003c\/b\u003e is a highly respected sport psychologist, author and speaker. His ground-breaking 'Mental Monster Model' has helped transform ordinary performers into extraordinary ones and world-beaters. His approach to developing mental toughness has enabled many well-known professional and elite amateur athletes and teams achieve huge goals and sporting success. \u003cp\u003eMark is a BPS Chartered and HCPC-registered Sport and Exercise Psychologist, and an Associate Fellow of the British Psychological Society. He is a regular contributor to the print and broadcast media and authored the bestselling sport psychology book \u003cb\u003eFacing Frankenstein - Defeat Your True Opponent in Sport.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith \u003cb\u003eSecrets of the Mentally Tough Athlete\u003c\/b\u003e you have a practical book packed with specific skills, techniques, strategies and routines that are used by world-class athletes to become mentally tough. Each secret is not only presented in a user-friendly and straightforward way, but also has proven its effectiveness in the crucible of elite sport. \u003cb\u003eUsed by the very best to be the very best, you have right now at your fingertips 60 effective techniques you can begin to use immediately and that, once learned, will significantly strengthen your mental game and vastly improve your sports performance.\u003c\/b\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThis book is for all athletes, regardless of their sport and level of ability.\u003c\/b\u003e\u003ci\u003e\u003c\/i\u003e Mental toughness training is not just for the elite. Think about it, the elite would never have become elite in the first place, had they not engaged in mental skill training during their journey to the top. And this in truth is the biggest secret of them all - mental toughness is a must-have for the ambitious athlete.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eWhat the Sports Star Users have said:\u003c\/b\u003e \u003cbr\u003e\u003ci\u003e'I can say, without hesitation, that Mark Elliott is the best sports psychologist I have encountered.'\u003c\/i\u003e \u003cbr\u003e\u003cb\u003ePaul Brady, World Number 1 handball player.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e'I have a lot to thank Mark for'\u003c\/i\u003e \u003cbr\u003e\u003cb\u003eTommy Bowe, Ospreys, Ireland and British \u0026amp; Irish Lions Rugby Player\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003ci\u003e'Without doubt, working with Mark was the turning point in my career.'\u003c\/i\u003e \u003cbr\u003e\u003cb\u003eRory Best, Ulster and Ireland\u003c\/b\u003e\u003c\/p\u003e","brand":"David James Publishing","offers":[{"title":"Default Title","offer_id":47029124858096,"sku":"9780957561090","price":13.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780957561090_p0.jpg?v=1763870035","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780957561090","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}