{"product_id":"9780963281401","title":"Sell What You Sow!: The Grower's Guide to Successful Produce Marketing","description":"\u003cbr\u003eThe definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.\u003cbr\u003e","brand":"New World Publishing, Auburn,CA","offers":[{"title":"Default Title","offer_id":47029130002672,"sku":"9780963281401","price":28.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780963281401_p0.jpg?v=1763868258","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780963281401","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}