{"product_id":"9780964363304","title":"Trade Show Survival Guide","description":"\u003cp\u003eThis fun-to-read, tongue-in-cheek handbook of trade show selling skills, written by Matthew Hill, President of The Hill Group, covers the following topics (and many more):   \u003c\/p\u003e\u003cul\u003e   \u003cli\u003eBesides Free Food, Why Go to Pre-Show Meetings?   \u003c\/li\u003e\n\u003cli\u003eSMART Objectives, DUMB Ideas   \u003c\/li\u003e\n\u003cli\u003ePersonal Stretch Time: Being Pleasant   \u003c\/li\u003e\n\u003cli\u003eNon-Violent Ways of Getting Attention   \u003c\/li\u003e\n\u003cli\u003eOffending International Visitors   \u003c\/li\u003e\n\u003cli\u003eQualified or Time-Waster? - You're the Judge and Jury   \u003c\/li\u003e\n\u003cli\u003eDisposing of Human Debris   \u003c\/li\u003e\n\u003cli\u003eYour Demos Probably Suck   \u003c\/li\u003e\n\u003cli\u003eGet Good at Visitor Manipulation   \u003c\/li\u003e\n\u003cli\u003eEstablish Your Own Escort Service   \u003c\/li\u003e\n\u003cli\u003eA New Concept: Be Productive   \u003c\/li\u003e\n\u003cli\u003eHow to be a Trade Show Idiot   \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eThis book should be required reading for: Salespeople, Marketing People, Sales and Marketing Managers, Product Managers, MarCom People, and anyone else foolish enough to work a trade show. \u003c\/p\u003e","brand":"Hill Group, The","offers":[{"title":"Default Title","offer_id":47023638937840,"sku":"9780964363304","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780964363304_p0.jpg?v=1763877749","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780964363304","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}