{"product_id":"9780968085394","title":"Marketing Phrase Book","description":"The Marketing Phrase Book belongs in the essential business kit  of those who move quickly in this age of the entrepreneur.   There are thousands of ways to  promote all rolled into a one-stop reference.  In thesaurus form, the phrases are organized  alphabetically by key word.  Look up your key word, find a rich selection of ready-made  promotional phrases containing that word with cross-referencing and alternate word choices  included.  The information is presented in clear, user-friendly bulleted lists for speedy reference.   Just add the name of your product or service and your promotion practically puts itself together  for you. Very valuable additional sections contain:\u003cul\u003e  \u003cli\u003e THE INTERNET AND COMPUTERS, giving you the language of the Web.  \u003c\/li\u003e\n\u003cli\u003e     CONTESTS AND SWEEPSTAKES, adding sizzle to these widely used promotional tools.    \u003c\/li\u003e\n\u003cli\u003e   TELEPHONE MARKETING to boost your success over the telephone.   \u003c\/li\u003e\n\u003cli\u003e    Mix and match combinations to NAME ANY KIND OF SALE.    \u003c\/li\u003e\n\u003cli\u003e   Pages of attention-gripping EXCLAMATIONS to make your customers take notice.   \u003c\/li\u003e\n\u003cli\u003e    Suggested wordings for your crucial REPLY COUPON.    \u003c\/li\u003e\n\u003cli\u003e   HARD-WORKING UTILITY PHRASES to help ideas flow convincingly.     \u003c\/li\u003e\n\u003cli\u003e  COLORS: \"rowanberry\", \"cappuccino\", \"saffron\" you'll never be stuck for a color again.    \u003c\/li\u003e\n\u003cli\u003e    POWER WORDS--the priceless core vocabulary of selling. The most proven-effective              \"trigger\" words in marketing are grouped by idea for quick access.  These words pull in              millions of dollars in sales every day.  Now they're at your fingertips, ready to pull in              dollars for you.\u003c\/li\u003e\n\u003c\/ul\u003e  ","brand":"Hamilton House","offers":[{"title":"Default Title","offer_id":47009701560560,"sku":"9780968085394","price":49.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780968085394_p0.jpg?v=1763878937","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780968085394","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}