{"product_id":"9780968432242","title":"Buzz: How to Grow Your Small Business Using Grassroots Marketing","description":"\u003cp\u003e\u003cstrong\u003eThink like a professional marketer and increase your sales\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBuzz\u003c\/em\u003e teaches small business owners the secrets and tools of the marketing trade. George Affleck reveals the tried-and-true tactics of his marketing firm, Curve Communications. He breaks down Curve’s proven Buzz Formula for success, which they’ve refined and tested over fifteen years of working with hundreds of small businesses.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eBuzz\u003c\/em\u003e explains the key elements of online marketing – website essentials, SEO, social media, and online advertising – as well as traditional advertising and public relations. It’s an easy-to-follow, practical guide that will help you:\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eGenerate more leads\u003c\/li\u003e \u003cli\u003eClose more sales\u003c\/li\u003e \u003cli\u003eBring more customers through your door and\u003c\/li\u003e \u003cli\u003eKeep your customers coming back\u003c\/li\u003e\n\u003cbr\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eGeorge Affleck \u003c\/strong\u003eis the president and CEO of Curve Communications, a fifteen-year-old marketing firm that has worked with hundreds of small businesses, non-profits, and event organizers. Curve Communications prides itself on innovation and was one of the first North American advertising agencies to adopt a social media approach to PR and communications. Before launching Curve, Affleck was a host and reporter on public radio. He has been a city councillor since 2011.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Curve Communications Group Ltd.","offers":[{"title":"Default Title","offer_id":47035228553456,"sku":"9780968432242","price":14.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780968432242_p0.jpg?v=1763875698","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780968432242","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}