{"product_id":"9780970118165","title":"How to Really Start Your Own Business","description":"For the estimated 16 million Americans attempting to start businesses, this book serves as an essential launching pad by leading them step-by-step through the start-up process. Addressed are issues such as generating viable launch ideas, locating sources of financing, attracting the best employees on a start-up budget, and improving chances for meeting cash flow projections. Founders of such successful companies as Crate \u0026amp; Barrel, Pizza Hut, and Celestial Seasonings offer real-life guidance and encourage continual assessment of one's readiness to start a business. Included are engaging exercises at the \u0026lt;%END%\u0026gt; of each chapter for determining one's preparedness for moving to the next chapter and, thus, the next level of entrepreneurship. Rather than get-rich-quick strategies, these steps result in a well-reasoned and practical approach to business start-ups and emphasize that launching a business is challenging work that requires careful self-examination, commitment, and close attention to details.\u003cp\u003eAuthor Biography: \u003ci\u003eDavid E. Gumpert\u003c\/i\u003e is the author of \u003ci\u003eHow to Really Create a Successful Business Plan\u003c\/i\u003e and the coauthor of \u003ci\u003eBusiness Plans That Win $$$\u003c\/i\u003e. He is the former small business editor of \u003ci\u003eHarvard Business Review\u003c\/i\u003e and an entrepreneur whose Internet direct marketing company was acquired by a publicly held company in 1999. He lives in Needham, Massachusetts.  \u003c\/p\u003e","brand":"Lauson Publishing Company","offers":[{"title":"Default Title","offer_id":47020569592048,"sku":"9780970118165","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780970118165_p0.jpg?v=1763884814","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780970118165","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}