{"product_id":"9780970273109","title":"I'd Rather Have A Root Canal Than Do Cold Calling!: Who says telemarketing has to be torture?","description":"The phone can be an amazing marketing tool. It leverages a personal touch, has a high response rate, and tends to generate results quickly. The phone can also create frustration -- even dread.\u003cp\u003eIn this long-awaited third edition, Shawn Greene uses her trademark humor and before-and-after scripts to show you how to make effective, natural-sounding calls in sync with a consultative style. She shares practical tips, explains how to avoid common mistakes, and busts the myths that otherwise hold you back.\u003c\/p\u003e\u003cp\u003eTopics include: Why warming calls up doesn't actually work. Why the \"root canal effect\" is different for Millennials. The real difference between business-to-business and business-to-consumer calls. Whether or not to leave voicemail messages, and how to generate return calls if you do. How to project confidence, work with gatekeepers, and handle objections.\u003c\/p\u003e\u003cp\u003eA professional trainer, Shawn Greene also describes how to get through the learning curve and build a genuine level of comfort.\u003c\/p\u003e","brand":"SuccessWorks","offers":[{"title":"Default Title","offer_id":49778720178416,"sku":"9780970273109","price":18.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780970273109_p0.jpg?v=1780091156","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780970273109","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}