{"product_id":"9780971015784","title":"Brighter Names: Pragmatic Naming for the Smaller Business","description":"Run Naming Projects like a Pro!\u003cp\u003eAll the steps, and the complete methodology, professional naming agencies use to bring a whole management team into agreement on a new company, product or service name.\u003c\/p\u003e\u003cp\u003eIdeal for the in-house company project when you think you have enough talent - with all the forms and worksheets and checks. To get results. To do the searches. To clear trademark checks. To keep the boss in the loop.\u003c\/p\u003e\u003cp\u003eSave thousands in legal fees by doing your owns searches right. Understand all the issues in plain English so you know when and how to work with trademark counsel.\u003c\/p\u003e\u003cp\u003eHave fun finding the perfect, legal, moniker. See how other names have failed or succeeded as you learn all the steps in a process that has proper convergence. Includes a new creative naming supplement too for when you run out of ideas and words.\u003c\/p\u003e\u003cp\u003eIdeal for the small business who can't afford, and has never seen, a formal creative process to develop a suitable and available name.\u003c\/p\u003e","brand":"Foden Press","offers":[{"title":"Default Title","offer_id":47023917039856,"sku":"9780971015784","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780971015784_p0.jpg?v=1763879335","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780971015784","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}