{"product_id":"9780971640702","title":"Persuading People to Buy","description":"Attract Interest, Then Nail the Sale\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith attention spans mercilessly short, you can't afford to approach customers with anything but the very strongest, most on-target pitch. Learn how to capture the interest of perfect prospects for your product, service or cause, then convince them to complete an order.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis pithy, provocative book from a master of creative marketing offers both timeless principles of persuasion and insights from recent research and marketing trends. Real-life examples illustrate Marcia Yudkin's advice on strategies that work and those that may backfire.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 10 other books.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"In almost 20 years as a business and marketing columnist, I've yet to \u003c\/p\u003e\u003cp\u003eencounter anyone with more know-how of what it really takes to transform \u003c\/p\u003e\u003cp\u003estrangers into prospects, customers and brand loyalists. Marcia Yudkin's \u003c\/p\u003e\u003cp\u003eM.O. is moxie delivered in bite-sized bits and in terms everyone can \u003c\/p\u003e\u003cp\u003eunderstand - and put to immediate use. One handy book with Marcia's years of \u003c\/p\u003e\u003cp\u003ewisdom is well worth the investment.\"\u003c\/p\u003e\u003cp\u003e- Jeff Zbar, Founder, ChiefHomeOfficer.com, U.S. Small Business \u003c\/p\u003e\u003cp\u003eAdministration 2001 Small Business Journalist of the Year\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Marketing insights come fast and furious in Persuading People to \u003c\/p\u003e\u003cp\u003eBuy. If you want to peek inside the minds of buyers, motivate them to buy \u003c\/p\u003e\u003cp\u003ewhat you offer, and think of new ways to tempt them, this is the book for \u003c\/p\u003e\u003cp\u003eyou.\"\u003c\/p\u003e\u003cp\u003e- Mike Schultz, President of RAIN Group, Co-Author of Professional \u003c\/p\u003e\u003cp\u003eServices Marketing\u003c\/p\u003e","brand":"Creative Ways Publishing","offers":[{"title":"Default Title","offer_id":47019079008496,"sku":"9780971640702","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780971640702_p0.jpg?v=1763876398","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780971640702","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}