{"product_id":"9780971640726","title":"Publicity Tactics","description":"Get Noticed, Grow Your Brand, Gain Market Share\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIt's hard to beat the impact of appearing on radio or TV, in newspapers and magazines-or on a popular podcast or blog. Discover how to skyrocket your credibility and visibility and boost your sales from publicity.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eHaving schemed up media appearances for herself and clients for nearly 30 years, Marcia Yudkin offers creative, low-budget tips for earning and capitalizing on public attention.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"I really liked two things about Marcia Yudkin's new book, Publicity\u003c\/p\u003e\u003cp\u003eTactics: 1) Easy to consume nuggets that allow the reader to turn to a page, read a strategy and put it into immediate use and 2) Real life examples of someone who lives it rather than just reports on what some publicity tactics are. If you're hiring a new full or part time publicity person to your team, have them read Marcia's book in their first week as part of their training!\" -Christopher Knight, CEO, EzineArticles.com\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Marcia Yudkin has succeeded at distilling absolutely everything we need to know to get media attention into a quick read offering indispensable tips, action steps, and anecdotes. It's an essential resource for every busy business owner who wants-and needs-to get priceless publicity.\" -Sandra Beckwith, author of Publicity for Nonprofits and Streetwise Complete Publicity Plans\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"In a book that is as personable and straightforward as she is, Marcia Yudkin offers a complete guide to generating media attention while demystifying the world of publicity. Publicity Tactics is chock-full of insights, tips, tactics, and real-world examples that can put any practitioner on equal footing with a high-priced PR firm.\" -Mickie Kennedy, Founder and CEO, eReleases.com\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Creative Ways Publishing","offers":[{"title":"Default Title","offer_id":47019079074032,"sku":"9780971640726","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780971640726_p0.jpg?v=1763876539","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780971640726","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}