{"product_id":"9780971640733","title":"No More Writer's Block!","description":"Become the Master of Your Business Fate\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWith proper attention to marketing strategy, success is not an accident. \u003c\/p\u003e\u003cp\u003eTime spent planning where you want your business to go and the customers you prefer to serve pays off. Discover also how to earn and keep trust, build a reputation, amplify sales and set your course for profit.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDespite today's world of fierce economic, competitive and technical challenges, defining goals and maintaining your intended direction does not require an MBA or high-level number crunching. With both examples and general principles, long-time marketing consultant Marcia Yudkin shows you the key elements for determining your business fate. Learn what to do when complications and uncertainty seem to get in the way.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMarcia Yudkin is the author of 6 Steps to Free Publicity, now in its third edition, and 12 other books.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"Marcia Yudkin is the true north of marketing direction. Strategic Marketing is a compass for finding your ideal position, clients, brand, and future, as well as a superb guide to maximizing perceptions of your value and the reality of your fees.\" - Alan Weiss, PhD, Author, Million Dollar Consulting and Thrive!\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\"What's amazing about this book is the way Marcia applies the often-fuzzy, amorphous notion of 'strategy' in straightforward terms that make it easy to apply to your business. She draws a roadmap with Action Steps following each chapter, so there's crystal clarity on how to define and refine your business's strategic direction. It's like a Dummies book on marketing for Smarties.\" - Ann Handley, Chief Content Officer, MarketingProfs, Co-Author, Content Rules \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Creative Ways Publishing","offers":[{"title":"Default Title","offer_id":47019711889648,"sku":"9780971640733","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780971640733_p0.jpg?v=1763867472","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780971640733","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}