{"product_id":"9780971771406","title":"Startup!: Beyond the Myths to the Reality of Starting a Company","description":"\u003ci\u003eStartup!\u003c\/i\u003e The best kept secrets of the successfulbusiness and the most deadly mistakes to avoid. Whether new business or old -- simply, what works and what does not. \u003cbr\u003e\u003cbr\u003e \u003cli\u003eLearn the ten most important characteristics to entrepreneurial success\u003c\/li\u003e \u003cli\u003eDiscover what type of entrepreneur you and your team members are\u003c\/li\u003e \u003cli\u003eScreen opportunities like an investor to get investor-like returns\u003c\/li\u003e \u003cli\u003ePlan for successful action\u003c\/li\u003e \u003cli\u003eTest drive your future business before you invest in it\u003c\/li\u003e \u003cli\u003eFind and manage the talent you will need to win\u003c\/li\u003e \u003cli\u003eEstablish the foundation for your best future\u003c\/li\u003e \u003cbr\u003e\u003cbr\u003e Throughout the book you will be given examples illustrating the principles - some of them humorous and some of them outright bizarre. Because it is written from experience, Startup! provides the kind of inside knowledge that just doesn't exist in any other book. The street-smarts that most people have to learn from trial and error over many years. \u003cbr\u003e\u003cbr\u003e For example: Did you know that less than one in four hundred - that's less than 0.25% - of the new companies that start every year in the U.S. are started with institutional venture capital? \u003ci\u003eStartup!\u003c\/i\u003e will show you what people really do to start their ventures. \u003cbr\u003e\u003cbr\u003e This book is the result of extensive experience with entrepreneurs, investors, inventors and executives. The result of starting and investing in companies, reading hundreds of plans, vetting hundreds of deals and forming all types of business relationships from joint ventures to investments and acquisitions.  ","brand":"ROI Press","offers":[{"title":"Default Title","offer_id":47020604948720,"sku":"9780971771406","price":34.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780971771406_p0.jpg?v=1763876563","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780971771406","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}