{"product_id":"9780971943421","title":"The Marketing Glossary: Key Terms, Concepts and Applications","description":"A combination dictionary, encyclopedia, and how-to guide with definitions, formulas, checklists, examples, and applications of key terms in marketing, sales, advertising, public relations, direct-marketing, sales promotion, and market research.\u003cp\u003eThe Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Newly updated, it contains more than 1,400 entries.\u003c\/p\u003e","brand":"Clementebooks","offers":[{"title":"Default Title","offer_id":49952577093872,"sku":"9780971943421","price":29.95,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780971943421","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}