{"product_id":"9780972977753","title":"Building a Better Mouse: The Story of the Electronic Imagineers Who Designed EPCOT","description":"On October 1, 1982, The Walt Disney Company opened its EPCOT Center to the world, heralding changes that would take the Disney property in Florida from a mere theme park to a world-class resort destination. Authors Steve Alcorn and David Green were there, as employees of Disney's WED Imagineering.\u003cp\u003e\"Building a Better Mouse\" tells the tale of the \"hundreds of mostly young, mostly bright and all embarrassingly idealistic people\" who worked on Epcot, and gives a unique insider's perspective on what it was like to be in the trenches as a Disney Imagineer in the early 1980s, from pixie dusting - when new employees are indoctrinated into all things Disney - through the craziness of the engineering design process, right up until the last frantic dash to opening day. It is a breathtaking, breezy, E-ticket ride of a book, required reading for both hard-core Disneyphiles and people interested in the business side of themed entertainment.\u003c\/p\u003e","brand":"Theme Perks Incorporated","offers":[{"title":"Default Title","offer_id":47008639713520,"sku":"9780972977753","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780972977753_p0.jpg?v=1763868234","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780972977753","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}