{"product_id":"9780973724721","title":"Sales Automation Done Right: Selling in the Digital Age","description":"\u003cp\u003e\u003ci\u003eSales Automation Done Right\u003c\/i\u003e resurrects and embodies the notion that the computer and the sales process are a perfect fit. It also attempts to disentangle the ever present, and often dangerous, confusion that exists with the terms SFA and CRM.\u003c\/p\u003e   \u003cp\u003eAll aspects of sales automation are explored, including the management of territory, accounts and contacts. But, most importantly, the heart of the book centers on the \u003cb\u003esales opportunity\u003c\/b\u003e and the \u003cb\u003esales cycle\u003c\/b\u003e, with in-depth analysis of \u003cb\u003esales methods\u003c\/b\u003e, that, with the help of technology, can \u003cb\u003evastly improve sales effectiveness\u003c\/b\u003e.\u003c\/p\u003e   \u003cp\u003eAnyone with an interest of applying technology to sales will find something of value in these pages: business executives, sales and marketing managers, sales administrators, and yes, the most important link in the chain, salespeople the world over.\u003c\/p\u003e   \u003cp\u003eThis digital edition has extensive, selectable \"hot links\" that will allow you move around its contents quickly and effectively.  Also included is a comprehensive glossary of CRM terms and illustrations specially formatted for reading on PDA's and smart phones. \u003c\/p\u003e","brand":"SalesWays Press","offers":[{"title":"Default Title","offer_id":47076962828528,"sku":"9780973724721","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780973724721_p0.jpg?v=1763872206","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780973724721","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}